Counting Down to Posen Pop-Up
Chic + Edgy: Snap-Tape Dress
Red Ruffles: My Pick
Brace yourselves; the next pop-up shopping extravaganza is almost here – bringing the glamour of Zac Posen’s slick, sophisticated designs to Target in yet another high-end collaboration. This time though, it’ll be short and sweet.
Since New Yorkers apparently cannot wait for anything, there will be a mere 24-hour pop-up preview beginning 11pm April 15. The collection hits Target stores nationwide more than week later on April 25.
The speedy preview comes after the much-hyped four-day Liberty of London for Target pop-up store sold out a day early, leaving a lot of shoppers wanting and waiting for the supplies to land in-store and online.
The Manhattan-bred wonder boy’s collection is all priced below $200 and includes a long printed evening gown, lots of prom-ready party dresses, and bathing suits, including a snazzy black and gold number. The most pricey piece is a cherry red leather motorcycle jacket at $199.
A few things already caught my eye; a brocade tie dress in a floral print, a classic tuxedo jacket, a chic little blue snap-tape dress (pictured), which has a lot of edge, and my prediction for the big seller, a bright red ruffled tulle dress just made for a party (pictured). Some of the floral and polka-dot prints though take me right back to the Madonnaesque 80s; not to mention the Hawaiian print shirt and Bermuda shorts, which take me to the local Trader Joe’s, and not in a good way.
Adding to all the buzz about Posen’s latest Target collaboration – he did a range exclusively for Target Australia back in 2008 – aspiring film director Gia Coppola has teamed with all-girl band The Like to make a fun and flirty video promoting the new collection.
The pop-up shopping fest, which promises a party atmosphere with bands, including The Like, DJs and other surprises, runs from 11pm Thursday, April 15 until 11pm, Friday April 16 at 481 8th Avenue, at 34th Street.
-Photos from the Target Lookbook courtesy of Fashionista.com
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