I feel like I am going into battle. I have read the strategies over and over; I have cleared my schedule to be near my weapon – computer – through the day. Now I, along with potentially thousands of other faceless fashion warriors, wait.
TheOutnet.com, the discount arm of high-end, online retailer Net-A-Porter.com, celebrates its first birthday tomorrow and will reward followers with a party sale. Everything in the sale is $1 – yep, that’s a buck, a single dollar for an item that could retail for at least several hundred dollars, if you shop right.
The catch is, Outnet won’t reveal what time the sale begins or what clothes and accessories will be offered until sometime this Friday. All we do know, as we hit refresh on our email accounts, is that we can buy just one, single item for a dollar.
Now, I’ve followed theOutnet.com since it began. I haven’t bought much but only because I waver too much. I contemplate whether I really need a Rick Owens leather jacket, even if it is 60 percent off, or a Manoush tiered silk evening gown for a mere $220, slashed 65 percent. I stop myself buying for the sake of buying.
But I can vouch for the great selection of designers – from Givenchy and Oscar de la Renta to Sass & Bide and Alexander McQueen – and the often crazy price tags. While most things are reduced by 40 to 60 percent, some random days prices will be cut as much as 80 percent. I’ve missed out on many a Malene Birger frock – one of my personal favorites – in these fast-paced sales. And sexy Louboutin heels don’t even hit the ground before the SOLD OUT banners flash.
I’m predicting the $1 sale will be brutal; worse than my memories of even the most harrowing Barney’s Warehouse sales where I saw otherwise composed women trample thousand dollar dresses, ripping them off hangers and shedding their own clothes with abandon to try things on.
It will be worse even than one of those Target pop-up sales, where hordes of hungry shoppers crush through the doors to grab a Zac Posen tuxedo jacket or a Liberty of London sundress.
It will be worse because we, the shoppers, will be flying solo, victims of our own competitive streaks; trolling the website to stake out coveted items, then going in for the kill, credit cards at the ready.
Flying Off Shelves
This is one time I wish I were an odd size. I daresay size 10 shoes will be a lot easier to find than a predictable 7.5, and anything in the 2 to 4 dress size will likely fly off the virtual shelves. All the thin, hungry women will surely be skipping lunch for this event.
But if you too have signed up to take part in the birthday celebration sale, heed theOutnet.com’s advice. Shop smart and like all good fashion hounds, come prepared. Know your sizes and filter the available items accordingly rather than scrolling through a bunch of wrong sized clothes, as gorgeous as they may be. And finally, move fast. Whatever is in your shopping cart isn’t yours until you press all the buttons, so don’t do as I do, and contemplate. Just Go!
TheOutnet.com’s first birthday sale will be held sometime this Friday, April 16.