Barneys Co-Op opened calmly today on Atlantic Ave in Brooklyn. There was no long line to get in, no glitterati and very little fanfare. It was the perfect entree for the uber hip store on a stretch of Atlantic Ave. shared largely with Middle Eastern grocers.
Keeping it local and low key, simply dressed wait-staff offered trays of mini cookies – coconut orange and black and white among them – from One Girl Cookies on nearby Dean Street, and a bar was set up to the back of the store. But there was no over-the-top flash or pretension. It felt comfortable and jolly; the staff all very happy to chat and answer questions, many of them new to the Barneys franchise.
The clothes of course are gorgeous and pricey. The store is split between two levels, with designer denim – think J brand Houlihan skinny cargo pants and Current/Elliott boyfriend jeans – and more casual gear downstairs.
Today was mostly about browsing, with plenty of stroller-pushing mothers stopping by for a look; longer term, it will be interesting to see if the new the Co-Op store, aimed at a young, fashion-forward crowd – and dubbed the “wayward offspring” of Barneys New York – can tempt locals to part with a big chunk of change for an of-the-moment Rag & Bone or Alexander Wang creation.
The new Barneys Co-Op is at 194 Atlantic Avenue.
Barneys Co-op is opening in Brooklyn, so come September, fashion-minded locals will be able to pop into the new Atlantic Ave. location en route to Trader Joe’s for a bag of avocados and some mini mochi ice creams.
Located in a new building at 194 Atlantic Avenue, the Co-op store – aimed at a younger fashionista and dubbed the “wayward offspring” of Barneys New York – has Trader Joe’s on the corner of Atlantic and Court Streets, and Urban Outfitters just a few doors down, making for a bustling block. Stroll across Court Street in the other direction, and there’s Jonathan Adler and a string of boutiques and antique stores to poke around.
Now I love to wander around Barneys proper but the Co-op stuff, much like the annual warehouse sales, have never really been my thing. I’ve inevitably bought some lower-level Barneys frock, lured by the Barneys cachet, only to never wear the darn thing. Nevertheless, it’s always good to see a new business in the neighborhood.
Barneys Co-op is slated to open sometime in September and is part of a national expansion for the often financially embattled Barneys; Santa Monica will also get getting a new outpost. All in all, I guess it’s a good sign that things may be picking up, and if you can afford Barneys price tags, even at the less lavish Co-op level, life can’t be all that bad.