This is the “chosen one” from the much anticipated handbag collaboration between English luxury house Mulberry and Target – that went on sale today in stores and online. It’s the bag people are talking about and angling for  – and at last check today, the large cerise leopard tote priced at $49.99 was  out of stock at Target.com though I’m sure supplies are being replenished. A couple of other, less out-there designs were also sold out online hours after going on sale. But surely I am missing something? Perhaps it is more luxe looking in person, or perhaps I just don’t like pink and black leopard print, but I really don’t get the appeal of this bag. Judge for yourselves of course, but move fast – these bags are flying off the virtual shelves.

Naturally the one bag I do like enough at $49.99 – the large denim satchel –  also sold out online on day one of the latest designer team-up with Target. Though I would quickly remove the dangling heart, which doesn’t appeal to me. I guess the drawcard with all of these bags is the similarity in styling to the way more expensive and equally-coveted Mulberry handbags that sell for hundreds of dollars.  Mulberry was established in 1971 in Somerset, England, and fast  became the first British lifestyle brand for its attention to craftsmanship and quality.