Tag Archives: Zac Posen for Target

Where Do Designs For the Masses Wind Up …

Where do cheap designer duds go once the buzz is over? To the clearance rack, that’s where.

I traipsed over to the Target store this week, after following my own advice and dropping two bulging bags of clothes at the Salvation Army on Atlantic Avenue. My Target mission was two-fold: to check out the Zac Posen collection in person, which was unveiled a week ago, and to see what was left of other recent designer collaborations, including  the much-hyped Liberty of London for Target range and Jean Paul Gaultier’s collection.

Well there they were, the remnants of both designers’ clothes, piled high on the clearance racks. Needless to say there was no buzz there. No styling. No huge “get it while it lasts” graphics; nary a coat hanger even for these forgotten clothes. They were crammed onto a couple of racks, hanging haphazardly or trodden underfoot beneath the 50%-off and 30%-off banners.

These were the same floral dresses and saucy swimsuits that people lined up for just a few weeks ago, though admittedly the choice of sizes was limited to very small or very large. Quite a contrast from Liberty’s fanfare introduction to the masses at a pop-up store in New York, that came with an enormous ad campaign, spring flowers and even hyacinth scent wafting through the air. Jean Paul Gaultier would be no less thrilled, I’m sure, to see what’s left of his collection shoved unceremoniously onto the bargain racks.

Somehow even the deep discounts  couldn’t make this mish-mash of frocks and bathing suits and tunics appeal; everything looked unloved, cheap and garish.

That leads me right to Zac Posen’s collection, which is still very much front and center, having been in store only since April 25. I was disappointed it didn’t show better than I expected. The fabrics had that cheap sheen; the red tulle party dress didn’t live up to my hopes; the cherry-red leather jacket, the most pricey of the clothes at just under $200, looked plastic and glaringly bright; and some of the prints were just plain tacky.

Needless to say I left empty-handed and even more resolved to buy only what I love from now on.

Counting Down to Posen Pop-Up

Chic + Edgy: Snap-Tape Dress
Red Ruffles: My Pick

Brace yourselves; the next pop-up shopping extravaganza is almost here – bringing the glamour of  Zac Posen’s slick, sophisticated designs to Target in yet another high-end collaboration. This time though, it’ll be short and sweet.

Since New Yorkers apparently cannot wait for anything, there will be a mere 24-hour pop-up preview beginning 11pm April 15. The collection hits Target stores nationwide more than week later on April 25.

The speedy preview comes after the much-hyped four-day Liberty of London for Target pop-up store sold out a day early, leaving a lot of shoppers wanting and waiting for the supplies to land in-store and online.

The Manhattan-bred wonder boy’s collection is all priced below $200 and includes a long printed evening gown, lots of prom-ready party dresses, and bathing suits, including a snazzy black and gold number. The most pricey piece is a cherry red leather motorcycle jacket at $199.

A few things already caught my eye; a brocade tie dress in a floral print, a classic tuxedo jacket, a chic little blue snap-tape dress (pictured), which has a lot of edge, and my prediction for the big seller, a bright red ruffled tulle dress just made for a party (pictured). Some of the floral and polka-dot prints though take me right back to the Madonnaesque 80s; not to mention the Hawaiian print shirt and Bermuda shorts, which take me to the local Trader Joe’s, and not in a good way.

Adding to all the buzz about Posen’s latest Target collaboration – he did a range exclusively for Target Australia back in 2008 – aspiring film director Gia Coppola has teamed with all-girl band The Like to make a fun and flirty video promoting the new collection.

The pop-up shopping fest, which promises a party atmosphere with bands, including The Like, DJs and other surprises, runs from 11pm Thursday, April 15 until 11pm, Friday April 16 at 481 8th Avenue, at 34th Street.

Photos from the Target Lookbook courtesy of Fashionista.com