Barneys Co-op is opening in Brooklyn, so come September, fashion-minded locals will be able to pop into the new Atlantic Ave. location en route to Trader Joe’s for a bag of avocados and some mini mochi ice creams.
Located in a new building at 194 Atlantic Avenue, the Co-op store – aimed at a younger fashionista and dubbed the “wayward offspring” of Barneys New York – has Trader Joe’s on the corner of Atlantic and Court Streets, and Urban Outfitters just a few doors down, making for a bustling block. Stroll across Court Street in the other direction, and there’s Jonathan Adler and a string of boutiques and antique stores to poke around.
Now I love to wander around Barneys proper but the Co-op stuff, much like the annual warehouse sales, have never really been my thing. I’ve inevitably bought some lower-level Barneys frock, lured by the Barneys cachet, only to never wear the darn thing. Nevertheless, it’s always good to see a new business in the neighborhood.
Barneys Co-op is slated to open sometime in September and is part of a national expansion for the often financially embattled Barneys; Santa Monica will also get getting a new outpost. All in all, I guess it’s a good sign that things may be picking up, and if you can afford Barneys price tags, even at the less lavish Co-op level, life can’t be all that bad.